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Digital CX and Tracking Behaviours in Gambling | Hub & Spoken Ep. 26

In this episode, we talk to Kerry Dawes, Director of Digital Customer Experience at The Rank Group.

We discuss the impact of data on the digital customer experience, and how new technologies are contributing to this field. We also cover the value of tracking customer data to identify and counter unhealthy behaviours in the gambling industry.




Listen to this episode on Spotify, iTunes, and Stitcher. You can also catch up on the previous episode of the Hub & Spoken podcast, in which Jason spoke to Daniel Hulme, CEO of Satalia, on the current state of AI, how machine learning is being implemented today, and what role AI optimisation should have.

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