In this episode, we talk to the Marketing and Communications Director from the Really Useful Group, Phil Day, on using marketing data and analytics to reach new audiences.
We discuss how Phil is working to use data to bring Andrew Lloyd Webber’s global and award-winning catalogue to wider audiences, and how analytics can contribute to the wider entertainment industry. We also talk about attribution modeling, customer segmentation, AI to develop better content, and the potential upcoming “GDPR: The Musical”.
Listen to this episode on Spotify, iTunes, and Stitcher. You can also catch up with the previous episode of the Hub & Spoken podcast, in which Jason talks to Ryan Moriarty, VP of Commercial Growth at Sofar Sounds, about the massive value in data science contributing to an organisation.