Marketing Data for Commercial Growth in Entertainment | Hub & Spoken Ep. 09

In this episode, we talk to the Marketing and Communications Director from the Really Useful Group, Phil Day, on using marketing data and analytics to reach new audiences.

We discuss how Phil is working to use data to bring Andrew Lloyd Webber’s global and award-winning catalogue to wider audiences, through attribution modelling, customer segmentation, and AI to develop better content, as well as the potential upcoming “GDPR: The Musical”.

It’s one thing to talk about the potential of ticketing analytics, but don’t take our word for it. Our recent work with Andrew Lloyd Webber’s Really Useful Group helped their teams drive a 3x ticket sales uplift using new insights – find out how data management could help nurture your customer loyalty.



Listen to this episode on Spotify, iTunes, and Stitcher. You can also catch up with the previous episode of the Hub & Spoken podcast, in which Jason talks to Ryan Moriarty, VP of Commercial Growth at Sofar Sounds, about the massive value in data science contributing to an organisation.

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